Tangerine Confectionery, the UK’s largest independent manufacturer of sugar confectionery, is urging the industry to ‘Bite British’ as it launches a new brand of soft eating liquorice.

Henry Goode’s Soft Eating Liquorice is the only British variety of soft eating liquorice – the home of the long-standing confection. Soft eating liquorice differs to traditional liquorice due to its extremely soft bite and milder, premium taste and texture enhancing its appeal to a new generation of liquorice eaters.

Made from all natural ingredients, Henry Goode’s Soft Eating Liquorice is Halal Approved and contains less than 2 per cent fat – ideal for health conscious consumers with a sweet tooth. Henry Goode, a quintessentially British ‘softie’ fronts the brand, with the character appearing on all packaging and brought to life through the planned media campaigns and sampling promotions.

Helen Sears, group marketing manager at Tangerine Confectionery, said: “Liquorice is a nostalgic treat that reminds many of its fans of their childhood, however our soft eating liquorice gives this old favourite a new twist which will appeal to consumers who might not have considered trying the confection before.

“What’s more, until now the soft eating liquorice available has originated from New Zealand, Australia and the USA so we are proud to be launching the first British variety which we hope the trade will get behind. Great Britain is after all the home of liquorice.”

Henry Goode’s Soft Eating Liquorice comes in authentic 300g brown paper bags to create shelf stand out and reflect its premium positioning. A 150g impulse bag will be available from August.

For information visit www.henrygoode.co.uk

ENDS

For further information contact Gemma Walters g.walters@brahm.com on 0113 22 00 518 or Nina Hands n.hands@brahm.com on 0113 22 00 532

The Nation is being asked to bite British with the launch of the very first born and bred soft British liquorice – Henry Goode’s Soft Eating Liquorice.

Unlike the foreign pretenders shipped over from New Zealand, Australia and the USA, Henry Goode’s Soft Eating Liquorice is a superior home-grown treat that aims to put the mighty back in Blighty!

As British as fish and chips or Coronation Street, Henry’s new liquorice treat differs to the traditional ‘love it or hate it’ liquorice due to its extremely soft bite, similar to that of marshmallows or soft fudge, and its milder, premium taste and texture. Hoping to attract a whole new generation of liquorice lovers, this new twist on an old favourite will appeal to those who might not have considered trying liquorice before.

Armed with his new British treat to bestow upon the British public, Henry will be travelling the length and breadth of the country on his campaign to inspire a greater, softer Britain. Bringing back traditional values where kind words and deeds are rewarded and we celebrate the great qualities in each other, will be at the top of Henry’s list. To monitor his progress, the public are invited to follow his campaign through the Henry Goode Twitter page (www.twitter.com/henrygoode).

Henry Goode, loyal citizen of Great Britain and purveyor of fine liquorice, said: “Until now my fellow countrymen have had no choice but to eat soft eating liquorice from New Zealand, Australia and America so I am delighted to provide our wonderful country with the first British variety – this is, after all, the home of liquorice. Make no mistake, we will show our Southern Hemisphere counterparts that we are the triumphant nation when it comes to liquorice!”

Made in a time honoured way passed down over the centuries, liquorice has a long and fascinating history as well as having all sorts of beneficial properties – here is some trivia that may come in useful for the pub quiz:

- Historical evidence indicates that the liquorice plant has been enjoyed by ancient civilisations including Egyptian pharaohs
- A monastery in Pontefract, England produced the first liquorice candy
- Liquorice is often referred to as the ‘Grandfather of Chinese herbs’ as it’s been used for many medical purposes for over 3,000 years
- Brad Pitt and Kevin Spacey are devoted celebrity fans
- It is good for digestion, sore throats, it is a detoxifier and if that wasn’t enough – it also keeps you regular!

What’s more, Henry Goode’s Soft Eating Liquorice won’t spoil the effects of hours spent in the gym as it contains less than two per cent fat, includes all natural colours and flavours and has no added salt, making it a firm favourite for guilt-free snacking.

Ideal for sharing or indulging, Henry Goode’s Soft Eating Liquorice comes in authentic 300g brown paper bags and is available now in Sainsbury’s stores nationwide as well as all good independent retailers, priced £1.99 for 300g and £0.99 for 150g. 

For information visit www.henrygoode.co.uk or follow Henry at www.twitter.com/henrygoode

ENDS

For further information contact Gemma Walters g.walters@brahm.com on 0113 22 00 518 or Nina Hands n.hands@brahm.com on 0113 22 00 532