Beating off stiff competition from the likes of Haribo, Henry Goode’s Soft Eating Liquorice won the Gold award in the Confectionery category at the national Food and Drink Awards, run by grocery trade publication The Grocer.

Henry Goode’s Soft Eating Liquorice is the only British variety of soft eating liquorice, and originates from Tangerine’s Pontefract site – the true home of liquorice. Soft eating liquorice differs to traditional liquorice due to its extremely soft bite and milder, premium taste and texture.

The products shortlisted for the awards, which also included Tangerine’s Barratt Sherbet Fountain, went through a rigorous selection process as they were rated by a panel of consumers and top industry experts on their overall market appeal, including the product, its taste and the packaging. 

Alison Lewis, marketing director at Tangerine Confectionery, who picked up the award in London last week, said: “We are delighted that Henry Goode has been recognised at this important industry award ceremony, which is a great achievement so soon after the launch of the brand. The success of Henry Goode’s Soft Eating Liquorice is going from strength to strength, due to its popularity with the trade and consumers alike.”

Since its launch in September last year, Henry Goode’s Soft Eating Liquorice, has gained major listings in Sainsbury’s and Morrisons stores nationwide, won celebrity followers on his Twitter page including Alan Carr, and most recently launched a new raspberry-flavoured red variety to recruit further fans.

For further information on Henry Goode and Tangerine Confectionery, visit www.henrygoode.co.uk / www.tangerineuk.net

Both liquorice lovers and loathers can now enjoy Henry Goode’s Soft Eating Liquorice as the raspberry flavoured, red variety has a sweet, fruity taste to appeal to those on both sides of the fence. With less than two per cent fat, and all natural colours and flavours, it’s the perfect treat for New Year dieters fighting off the Christmas excess with guilt-free snacks.

Henry’s liquorice is the only British variety of soft eating liquorice – the home of the long-standing confection, and the black variety has already recruited a new generation of liquorice fans after it was launched earlier in the year. Soft liquorice differs to traditional liquorice due to its extremely soft bite, similar to that of soft fudge, and its milder, premium taste and texture.

And if that wasn’t enough, liquorice is known for its array of health benefits, including:

- It’s good for boosting brain function, fighting dental decay and improving the digestive system
- Liquorice is often referred to as the ‘Grandfather of Chinese herbs’ as it’s been used for many medical purposes for over 3,000 years 
- It can help banish sore throats – modern cough syrups often include liquorice extract as an ingredient
- It was even supposed to have healed the wounds and quenched the thirst of Nero’s armies in the first century AD
- Liquorice is also known for keeping you regular!

Ideal for sharing or indulging, the red variety of Henry Goode’s Soft Eating Liquorice comes in authentic 300g and 150g brown paper bags and is available from stores nationwide from January 2010, priced £1.99 and 99p.  Guilt-free snacking has never been so good!

The population is calling for the Great to be put back in to Great Britain, as over a third of Brits admit they cannot remember the last time they felt proud to be British (34 per cent), in a survey into perceptions of modern Britain.

What’s more, over three quarters of people believe we have lost our noble, traditional British traits over recent times, including good manners (76 per cent), followed by our neighbourliness and community spirit (57 per cent).

The research, by Henry Goode’s Soft Eating Liquorice, the only British variety of soft liquorice, found that nearly half of us think our drunken reputation best defines the typical Brit in 2009 (47 per cent), followed by loud mouthed (43 per cent) and lazy (38 per cent). However, the legendary British sense of humour meant that one positive attribute made it in to the top five national traits (29 per cent).

Given the negative perceptions of Britain today, it is perhaps not surprising that over a third of Brits admit they cannot remember the last time they felt proud to be British (34 per cent). However, a quarter of people, both young and old (25 per cent), said their patriotic pride is stirred on Remembrance Day. Sporting victories also get Brits excited as more than one in 10 celebrated their nationality following the Beijing Olympics (12 per cent) and our 2009 win at The Ashes (11 per cent).

When it comes to the celebrity that most represents the face of Britain today, The Queen is still on top of the pile as the epitome of Britishness. However highlighting how the nation has changed over recent times, joint second place is occupied by eccentric gentleman and all-round funny man Stephen Fry and Katie Price aka Jordan, with many believing that her antics have come to represent all the attributes of the typical Brit today.

Helen Sears, marketing manager for Henry Goode’s Soft Eating Liquorice, said: “There are many strong, traditional British qualities that the majority of people feel have been lost over the last few years, and the perception is that these have been replaced by negative characteristics. This signals the need for Britain to bring back the traditional traits that once made the country Great, and allow us to be proud to be British again.”

As a result, Henry Goode is launching his campaign manifesto for a better Britain, which he will be sending to the leaders of all the political parties. For further information, visit www.henrygoode.co.uk or follow Henry at www.twitter.com/henrygoode

ENDS

Notes to editors
• *Henry Goode’s Soft Eating Liquorice surveyed over 2,000 respondents from across the UK, aged 16-55+

• The celebrity that most represents the face of modern Great Britain:

1. The Queen
2. Stephen Fry (joint second)
3. Katie Price (joint second)
4. Richard Branson
5. Joanna Lumley
6. Prince Harry
7. David Beckham
8. Jonathan Ross
9. Lily Allen
10. Chris Hoy
11. Jamie Oliver
12. Cheryl Cole
13. Trevor MacDonald
14. Kelly Holmes
15. Ellen McArthur
16. David Cameron
17. Dizzee Rascal
18. Gordon Brown
19. Shami Chakrabati

Media enquiries
For further information contact Gemma Walters g.walters@brahm.com on 0113 22 00 518 or Nina Hands n.hands@brahm.com on 0113 22 00 532

My hope is that by doing so, I can help put the Great back into Great Britain. Together we’ll make our green and pleasant land a better place. A place where strangers say hello as they pass. Where neighbours have time to stop and chat over the fence. And where a bag of fine confectionery is there to share with friends old and new!

Whether in the office, at home, in the pub or even in the street, the responsibility lies with us all to get in touch with our inner Britishness and spread the word that this quality should be embraced rather than hidden.

I urge my fellow Britons to put their hands on their hearts, clasping a bag of my British soft eating liquorice, and pledge allegiance to their Great side!

Henry Goode’s Soft Eating Liquorice is the only British variety of soft eating liquorice – the home of the long-standing confection. Soft eating liquorice differs to traditional liquorice due to its extremely soft bite and milder, premium taste and texture enhancing its appeal to a new generation of liquorice eaters.

Made from all natural ingredients, Henry Goode’s Soft Eating Liquorice is Halal Approved and contains less than 2 per cent fat – ideal for health conscious consumers with a sweet tooth. Henry Goode, a quintessentially British ‘softie’ fronts the brand, with the character appearing on all packaging and brought to life through the planned media campaigns and sampling promotions.

Helen Sears, group marketing manager at Tangerine Confectionery, said: “Liquorice is a nostalgic treat that reminds many of its fans of their childhood, however our soft eating liquorice gives this old favourite a new twist which will appeal to consumers who might not have considered trying the confection before.

“What’s more, until now the soft eating liquorice available has originated from New Zealand, Australia and the USA so we are proud to be launching the first British variety which we hope the trade will get behind. Great Britain is after all the home of liquorice.”

Henry Goode’s Soft Eating Liquorice comes in authentic 300g brown paper bags to create shelf stand out and reflect its premium positioning. A 150g impulse bag will be available from August.

For information visit www.henrygoode.co.uk

ENDS

For further information contact Gemma Walters g.walters@brahm.com on 0113 22 00 518 or Nina Hands n.hands@brahm.com on 0113 22 00 532

Unlike the foreign pretenders shipped over from New Zealand, Australia and the USA, Henry Goode’s Soft Eating Liquorice is a superior home-grown treat that aims to put the mighty back in Blighty!

As British as fish and chips or Coronation Street, Henry’s new liquorice treat differs to the traditional ‘love it or hate it’ liquorice due to its extremely soft bite, similar to that of marshmallows or soft fudge, and its milder, premium taste and texture. Hoping to attract a whole new generation of liquorice lovers, this new twist on an old favourite will appeal to those who might not have considered trying liquorice before.

Armed with his new British treat to bestow upon the British public, Henry will be travelling the length and breadth of the country on his campaign to inspire a greater, softer Britain. Bringing back traditional values where kind words and deeds are rewarded and we celebrate the great qualities in each other, will be at the top of Henry’s list. To monitor his progress, the public are invited to follow his campaign through the Henry Goode Twitter page (www.twitter.com/henrygoode).

Henry Goode, loyal citizen of Great Britain and purveyor of fine liquorice, said: “Until now my fellow countrymen have had no choice but to eat soft eating liquorice from New Zealand, Australia and America so I am delighted to provide our wonderful country with the first British variety – this is, after all, the home of liquorice. Make no mistake, we will show our Southern Hemisphere counterparts that we are the triumphant nation when it comes to liquorice!”

Made in a time honoured way passed down over the centuries, liquorice has a long and fascinating history as well as having all sorts of beneficial properties – here is some trivia that may come in useful for the pub quiz:

- Historical evidence indicates that the liquorice plant has been enjoyed by ancient civilisations including Egyptian pharaohs
- A monastery in Pontefract, England produced the first liquorice candy
- Liquorice is often referred to as the ‘Grandfather of Chinese herbs’ as it’s been used for many medical purposes for over 3,000 years
- Brad Pitt and Kevin Spacey are devoted celebrity fans
- It is good for digestion, sore throats, it is a detoxifier and if that wasn’t enough – it also keeps you regular!

What’s more, Henry Goode’s Soft Eating Liquorice won’t spoil the effects of hours spent in the gym as it contains less than two per cent fat, includes all natural colours and flavours and has no added salt, making it a firm favourite for guilt-free snacking.

Ideal for sharing or indulging, Henry Goode’s Soft Eating Liquorice comes in authentic 300g brown paper bags and is available now in Sainsbury’s stores nationwide as well as all good independent retailers, priced £1.99 for 300g and £0.99 for 150g. 

For information visit www.henrygoode.co.uk or follow Henry at www.twitter.com/henrygoode

ENDS

For further information contact Gemma Walters g.walters@brahm.com on 0113 22 00 518 or Nina Hands n.hands@brahm.com on 0113 22 00 532

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